Fashion Design Lab Magazine
february 2012 | nº 05
  Florens 2012 Culture is quality of life
Florence, 3-11 november 2012
Marco Scala
 
   

Florens is held every two years and is currently in its second edition. 9000 attendees were recorded at conferences during Florens 2010, and around 200.000 at the other events, including the particularly successful commemoration of the miracle of San Zanobi, involving the installation of a green lawn between the Duomo and the Baptistery and the revival of the dispute over the location of Michelangelo's David.

Florens 2012 aims to unite organizations and individuals who deal with the relationship between economy and culture, and believe that long-term prospects for economic growth must be based firmly on the revitalization of culture.

They will convene in Florence, in order to develop ideas and innovative proposals, cultural institutions, banking foundations, companies and associations, and will include the most important people, both nationally and internationally, in the different fields of the economy of culture: opera theatres, film festivals, cultural entertainment, universities and research centers, publishing, art magazines, creative industries – from luxury crafts, to agribusiness design – art fairs, antique shops, museums and the most innovative elements of conservation and enhancement of cultural heritage and the landscape, companies and researchers working in the field of environmental technologies and smart cities.

It is the combination of these themes, subjects and experiences which enhances quality of life and it is from this extraordinary heritage that we will be able to define a new model of development and new proposals for Italy, boosting economic growth in this necessary time.

The program of Florens 2012 will include the International Forum on Cultural and Environmental Heritage, more than 40 round tables and conferences, 7 keynotes, exhibitions, cultural aperitifs, musical events, installations and shows.

Some of the initiatives of the week are promoted and maintained by various qualified organizations that have signed partnership agreements with the Fondazione Florens.

The work of the experts will be followed and enriched by all interested parties who wish to participate with their own proposals providing the possibility to participate through social networks, and will involve 57 bloggers from all over the world.

program and registrations:
www.fondazioneflorens.it


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Fashion Design Lab Magazine · firenze, via de' bardi 36 · magazine@fashiondesignlab.com · iscrizione tribunale di firenze n. 5674 del 29.09.2008 · web design: blue klein